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LoyAnn Sherwood is the CEO and Founder of AppLuxe. She spent approximately 25 years in the healthcare industry before transitioning to digital entrepreneurship. Sherwood founded AppLuxe in 2026 after acquiring the domain and identifying an opportunity to build a luxury-positioned app and software marketplace. She manages the platform's editorial direction and business development strategy.





SaaS customer acquisition cost has risen over 220% in eight years. See the 2026 CAC benchmarks by segment and channel, why blended CAC misleads you, and the low-cost channels keeping acquisition affordable.





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Marcus Vance, SaaS Specialist